How Itel Became The Biggest Mobile Brand In Africa Mobilityarena

How iTel became the biggest mobile brand in Africa

The Q3 2016 report by CounterPoint Research affirms what has been obvious to everyone who has cared to observe the market: feature phones still dominate the African mobile landscape. While iTel’s smartphones may not be the rave, the brand sells truckloads of feature phones. Because of this, it was able to surpass Samsung for the first time to capture 20% of the total mobile phone shipments to become the biggest mobile brand in Africa.

Nigeria Smartphone Penetration

It is important to note, too, that the report says smartphone shipment in Nigeria shrunk. By 19%. That is huge. The saving grace would be the huge fairly used smartphone market in the country. Still, one might have to eventually review that 2016 smartphone penetration figure for Nigeria.

Nokia

Like it or hate it, there is a lot of buzz around Nokia at this time as Nokia-branded smartphones make a return to the market. With feature phones still giving Nokia a strong hold on the continent, perhaps the brand can pull off a rebound in smartphones. Source

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