While some are focused on creating revolutionary technology, entrepreneurs are finding ways to use new trends to promote their products. In recent years, digital signage has become an affordable way of communicating with customers. If you have yet to give digital signage a try, here are some of the main reasons why you should invest in this technology today.
It’s Easy to Update
If you were to rent a billboard to promote your new line of products, you wouldn’t have the option of changing your marketing campaign frequently. Digital signage content can easily be updated, which means you can promote select products based on external factors. Let’s say that it’s snowing outside and you have an auto shop. If you use digital signs, you could easily update your marketing message so that it displays winter tires that are on sale. In case you have a restaurant, you can promote your breakfast menu in the morning and dinner specials in the evening. Similarly, if you have a clothing store, you could offer special discounts that last only a day. Note that this is an excellent strategy to boost your sales.
Increase Customer Engagement and Retention
Imagine a customer walks into your store and can’t get ahold of your salespeople because they’re busy with other buyers. Even if they were initially planning on buying something, there’s a good chance they would leave. Investing in this technology can help prevent situations like that from happening. Nowadays, there are a lot of companies that offer digital signage solutions that will help your business. By using digital signs to display an interactive catalogue, customers will be able to find information on your every product without talking to salespeople. Consumers will have the opportunity to browse through your catalogue on their own time. Keep in mind that one of the best ways to increase customer engagement and retention is by providing them with a good shopping experience. If your competitors don’t have interactive catalogues, shoppers will likely favor your store.
It Captures Attention
Due to excessive marketing campaigns, people have started to find advertisements very annoying. Digital signage is still a relatively new way to promote products, and unlike most other forms of marketing, it will help capture the attention of shoppers. After all, this technology allows you to use different types of content for marketing purposes. Aside from using images, you can also display videos showing the various features of your products. Keep things interesting by regularly changing the content that is displayed on your digital signs. For instance, you can start off with a short video demonstrating your new line of products, then switch to customer testimonies, then show promotional information, and finish the cycle by displaying discounts and special offers.
It Will Boost Your Social Media Engagement
Not every person who walks past your store and sees your digital signs will have enough money to walk in and buy something simply because they were impressed by your ads. However, the good news is that you don’t need them to make a purchase. Even if you only encourage them to follow you on social media, you’ll ultimately boost your sales in the long run. One of the best ways to engage shoppers is to include their post on your digital signs if they use a certain hashtag. Come up with a hashtag that will promote your brand and encourage people to use it. Many will use it simply to show up on the digital display. More mentions on social media will lead to more followers, and increase visibility.
You Can Earn More Money
If you have a small business and want to create more revenue streams, you can use digital signs to advertise non-competing brands at a certain price. If you’re store is at a good location, many companies will pay good money to promote their products using your digital signs. This is a great way to break the monotony of your displays. On top of that, it’s probably the easiest money you’ll make.
Final Thoughts
You shouldn’t wait for digital signage to become the norm for communication with customers to start using it. Try to stay one step ahead of your competitors and invest in this technology now. If you use it right, it is bound to have a positive effect on your business.
